From NPD:
PORT WASHINGTON, NEW YORK, April 28, 2011 – According to The NPD Group, a leading market research company, in the first quarter (Q1) of this year Apple's mobile phone sales reached 14 percent of the U.S. market. Apple outranked HTC, Motorola and RIM as the third-largest handset brand in the U.S., behind Samsung at 23 percent and LG at 18 percent. After launching on Verizon's network in February, Apple's iPhone 4 further solidified its position as the top-selling mobile phone in the U.S., while iPhone 3GS, Motorola Droid X, HTC EVO 4G, and HTC Droid Incredible rounded out NPD's top-five mobile phone handset ranking. Unit sales of smartphones increased 8 percent in Q1 compared to the previous quarter; however, total handset unit sales fell 1 percent.
"Apple and Verizon had a very successful launch of the iPhone 4, which allowed the iPhone to expand its market share that was previously held back by its prolonged carrier exclusivity with AT&T," said Ross Rubin, executive director of industry analysis at NPD. "While some of that growth came at the expense of Android operating system (OS), Android models still accounted for half of all smartphones sold in the quarter.”
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